About Us

Imagine a world where curiosity comes to life and seeing the world differently is just an “Aha!” away.

Discovery World is an extraordinary experience devoted to sharing the wonders of science and igniting a love of endless exploration. Nestled on the shores of Lake Michigan, Discovery World is Wisconsin’s premier science museum featuring a world-class aquarium, hands-on interactive exhibits, and immersive educational experiences.

Families, students, and learners of all ages embark on a lifelong learning adventure where you’ll meet fascinating creatures, create and play in virtual worlds, tinker in labs, build towering structures, launch rockets, and more.

What if you could deep dive into the underwater curiosities within Wisconsin’s largest aquarium? Where you can discover aquatic animals from around the world, travel alongside sharks through a Caribbean trek, and endlessly explore the wonders of Lake Michigan.

But Discovery World is more than a cool building on the lake. Our expansive learning programs, onsite field trips, summer camps, and educational outreach initiatives bring science learning to classrooms and communities, empowering learners of all ages to see the world in new ways.

Child exploring

Our Mission

Discovery World exists to inspire generations to discover the wonders of science. We leverage the awesome powers of science and encourage you to embark on your own path to discovery.

Our Story

Discovery World was born out of an idea that our community would be a much better place if we could leverage the awesome powers of science to encourage everyone to embark on their own path to discovery. Our first home was in the basement of a Boys & Girls Club on the East Side of Milwaukee. We soon moved inside the Central Branch of the Milwaukee Public Library.

In 1995, we moved again and shared a building with the Milwaukee Public Museum. Under the guidance of local philanthropist and relentless tinkerer Michael Cudahy, in 2006 we built a world-class facility on Lake Michigan’s shoreline, part of the largest freshwater system in the world.

Today’s Discovery World exists to inspire generations to discover the wonders of science. Through interactive exhibits, the underwater worlds of the Reiman Aquarium, and unforgettable and ever-changing events and activities we have become an immersive science experience for families, students, and everyone in our community.

Our Commitment to DEAI

In alignment with our continued Diversity, Equity, Access, and Inclusion (DEAI) efforts, we believe it is essential to create an inclusive and safe environment that welcomes and empowers people from diverse communities to have equitable access to a quality Discovery World experience.

As a part of our strategic priorities, we have committed to broadening participation to include communities historically excluded from science opportunities through identifying barriers to participation, establishing new and building upon existing partnerships and programs, establishing inclusive company culture and business practices, and ensuring the broader Milwaukee community is reflected in our board of directors and volunteers.

We will measure our success by seeing a larger presence in communities, expanding demographics among guests, participants, staff, board, and volunteers, and increasing attendance and participation of target audiences.

Our DEAI goals, values, and practices are interconnected and interdependent. If we are to inspire generations to discover the wonders of science, we must be considerate of and respectful to diverse perspectives both outside and within our organization.

Discovery World will continue to uphold this mission by:  

  • Revisiting our DEAI commitments on an ongoing basis, as we create updated content and increase access.
  • Continuing efforts to increase diversity in leadership positions within the museum and on our Board of Directors.
  • Growing community partnerships to find ways to provide more equitable science learning opportunities
  • Increasing access to science education and resources, through Discovery World’s initiatives such as–  
  • Access Programs for museum admissions, membership, and school group visits 
  • Summer Camp Scholarship Program
  • Educational programs and support in economically disadvantaged and educationally at-risk communities
  • Evaluating the exhibits, physical space, and programs to make sure an inclusive, quality environment is provided for all
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